The $28 billion opportunity for hotels

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iSeatz, a technology company specializing in custom, brand-driven ancillary booking solutions, partnered with Phocuswright to research the business travelers’ interest in purchasing trip extras from hotels. The results from that research are presented and discussed in their new white paper, Business Travelers and their Demand for Ancillary Services.

Get the comprehensive state of play with regard to the sale of ancillary products and services by US hotels, based on recent survey data from 2,000+ business travelers.Read the report to understand:

  • Demographics of the modern business traveler
  • The types and length of trips taken in a year
  • Types of accommodation used
  • The role of managed travel in decision making
  • Whether corporate client demand for trip extras is similar to that of leisure travelers
  • Attitudes toward cross-selling and point of purchase

Access here