First Search Engine for Private Jet Travel

Client Success: Launching a Private Jet Travel Marketplace

Photo: Leon Liu

BACKGROUND

Our client launched a new product to help travelers book private jet passage for the same price as a First Class or Business class commercial airline ticket, but without the hassle of airport congestion and membership fees. 

THE CHALLENGE

Demonstrate to the Business and First Class Traveler that private flights aren’t out of reach with a new private jet search engine.

THE A23 SOLUTION

A23 Advisors developed a digital price comparison tool targeting users looking to book flights on specific routes that are also offered through our client. We employed a test-and-learn approach to assess consumer demand and allow for future innovation and iterations. The booking tool and associated marketing efforts aimed to change people’s perception that private flights are too expensive and out of reach. The product soft-launch was planned for Winter 2017, focusing on Sun-and-Ski destinations, supported by a Winter Destination Guide to add context, content and inspiration to the trip-planning process. Messaging, talking points and a target media list was also delivered for the soft consumer launch. 

By engaging with the A23 Advisors Strategic Marketing practice, our client could hand off designated responsibilities to A23 Advisors and trust that initiatives were being developed and executed independently. A23 Advisors' deep marketing expertise and position as a marketing leader in the travel industry assured the founders we would know how to best communicate with travelers and deliver a maximum return on marketing dollars.

RESULTS

Executive team was able to focus on growth plan as well as the build and rollout of the operators' backend platform. This resulted in a quicker product launch, by six (6) months, and a more robust go-to-market strategy.