Global Loyalty Travel Booking Solution

Client Success: Points, Inc. pushes to standardize implementations and to staff projects

Photo: Jakob Owens

Photo: Jakob Owens

BACKGROUND launched their white label hotel and car booking site, Points Travel, for their first client in 2014.  The industry quickly caught wind of the new solution and Points soon had a strong sales pipeline and a great product, but they didn’t have a streamlined process to onboard a new client onto the platform. 


Consolidate all implementation to one centralized team with documented processes and fully trained project management resources to run Points Travel projects.


Points Travel is a white-label travel booking solution for the loyalty industry. It’s a modern, flexible and customizable platform that can be easily modified depending on your loyalty program’s objectives. It uses your loyalty currency to provide a seamless travel booking experience, and allows your members to earn and burn your currency while making their ideal bookings. Unlike other travel booking solutions, Points is a partner, and not a competitor who may have conflicts in the travel space.

The Points Travel product team and the delivery team were located in two different offices. The goal was to centralize delivery to one team. But to do this, they needed to document processes and train resources on the delivery team to run Points Travel projects.

The spikes in project demand were difficult to predict and to staff.  A23 quickly assessed the product and built out new processes and documentation, all the while managing projects.   Our expertise allowed us to hit the ground running with process implementation, project management and software development – allowing the Points Travel team to focus on scaling the business and recruiting additional clients.  


Supported the launch of six (6) clients in less than two (2) years:


  • Cut timeline by 50%

  • Built standard implementation template in Trello for all configuration and development to launch a new client

  • Created detailed "how to" documents on repeatable processes to train dedicated project management staff