Head, Strategic Marketing Practice
Serenity is recognized throughout the technology, travel and lifestyle industries for utilizing innovative approaches and smart business decisions to achieve brand objectives, market positioning, engaging customer experiences and sales targets.
Serenity has over 12 years of experience in developing remarkable marketing programs and integrated campaigns for tech, e-commerce and design-driven environments. At A23 Advisors, Serenity works with clients in the firm’s strategic marketing practice, focusing on high growth, customer experience, adoption and scale.
From 2013 to 2016, Serenity was Vice President of Marketing at Switchfly, powering travel experiences for the most widely recognized brands in travel, financial services and eCommerce, including Marriott, IHG, United Airlines, Azul, JetBlue, Southwest, American Express and Groupon. At Switchfly, Serenity implemented a strategic combination of PR, content marketing and thought leadership to amplify brand awareness and launch the company’s first-ever online lead generation programs. Also among her achievements is her leadership in productizing the Switchfly platform into solution suites, then launching its flagship Air solution.
Since the very beginning of her career, Serenity has focused on discovering and understanding new media and emerging technology trends. Building relationships with influencers and engaging in frequent dialogue with changemakers is central to the great ease with which she develops category-defining marketing strategies for companies during their critical phases of market adoption and growth.
Serenity co-created "The Social IT Game" (2012), a noted interactive game that looks at technology investment and management challenges from an executive perspective then facilitates discussion, best practice sharing and resolution. The game has been widely played around the world. In 2005, while Serenity was responsible for global online advertising at Oracle, she predicted that the introduction of smartphones along with open wi-fi networks and social networking platforms would drive a new wave of marketing practice, now called social media and experiential marketing. She is credited with having a deep understanding of how emerging trends will affect consumer behavior and impact business. Also a prolific writer, Serenity authors several blogs and newsletters, and has written scripts for many corporate videos as well as adaptations for the stage and screen.
Serenity graduated from the University of California, Santa Cruz with a BA degree in Performing Arts and earned her MBA in Marketing at the University of San Francisco. She currently serves on the Board of Directors for the Professional Businesswomen of California and volunteers her spare time to Habitat for Humanity. Serenity lives in Oakland with her husband and young son, where they are Official Airbnb Superhosts for a popular property known as The Urban Farm.