360° EXPERTISE

Market expertise in Tech, eCommerce, Loyalty, Travel, Hospitality, Entertainment, Health, Financial Services & Luxury

 

 
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CADY WOLF

Founder & CEO

Cady Wolf is an established travel industry, technology and eCommerce executive with a proven track record of taking successful risks, growing and leading high performance teams, negotiating global enterprise deals, and developing supplier relationships and distribution partnerships. With over 20 years of experience working with marquee global brands in the travel technology space, she has worked seamlessly across B2C, B2B, and SaaS focused companies. She has held leadership roles at Sojern, Switchfly, and Travelocity; and consulted with some of the biggest names in travel. Cady currently serves on several travel industry and university advisory boards and founded Women in Travel Tech.

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Lindsey Hayford

Principal

Over the past 10 years, Lindsey has led cross-functional teams to implement technology solutions for premier clients in the travel and hospitality industries, including American Express, MasterCard, Groupon, American Airlines, British Airways, Madison Square Garden, Six Flags Theme Parks and many more.

Veronica Borrowdale

Principal

Veronica brings 10+ years of global experience in business strategy and operations, business development & strategic partnerships, and new market entry and innovation, successfully building collaborative high impact relationships, leading cross-functional teams, and implementing growth initiatives, working with start-ups and corporates alike. She has worked as a partner with clients such as Starwood, Carlson Wagonlit Travel, AMEX GBT, Upside, Fendi, and LinkedIn.

Dr. Margaret Gorman

Principal

Margaret is a proven senior executive in Organizational Development Change Management. Specializing in guiding companies through growth and reposition within their industry, Margaret excels in Leadership Development, Organizational Diagnosis and Design, and Integrated HR strategies aligned with business objectives. Her innovative applications of people, processes, structure and culture have made her a trusted expert in the field.  Her core professional competencies included Business Strategy Facilitation, Change Management, Decision-Making and Problem-Solving, Culture Management, Instructional Design, Group Facilitation, and Distributed Teams. Margaret’s experiences in public and private sector – Financial Services, Healthcare, Manufacturing, Nonprofits


 

The A23 Advisors team includes our Own advisory board, comprised of a few of the smartest people we know.