EXECUTIVE

STRATEGY

ON DEMAND


 
Lindsey Hayford  - Managing Director  Over the past 10 years, Lindsey has led cross-functional teams to implement technology solutions for premier clients in the travel and hospitality industries, including American Express, MasterCard, Groupon, American Airlines, British Airways, Madison Square Garden, Six Flags Theme Parks and many more.

Lindsey Hayford - Managing Director

Over the past 10 years, Lindsey has led cross-functional teams to implement technology solutions for premier clients in the travel and hospitality industries, including American Express, MasterCard, Groupon, American Airlines, British Airways, Madison Square Garden, Six Flags Theme Parks and many more.

Serenity Thompson  -   Managing Director  Serenity is recognized for utilizing innovative approaches to marketing across channels and devices. She's moved the needle for brands like Oracle, Mazda, DreamWorks, Martha Stewart, and Steven Alan. Her work has been featured in  Ad Age ,  Paper,   NY Observer ,  WSJ, NY Times  and  Forbes . Serenity was named Woman of the Year, Advertising, Marketing & Public Relations for 2018 by the Stevie Awards for Women in Business.

Serenity Thompson - Managing Director

Serenity is recognized for utilizing innovative approaches to marketing across channels and devices. She's moved the needle for brands like Oracle, Mazda, DreamWorks, Martha Stewart, and Steven Alan. Her work has been featured in Ad Age, Paper, NY Observer, WSJ, NY Times and Forbes. Serenity was named Woman of the Year, Advertising, Marketing & Public Relations for 2018 by the Stevie Awards for Women in Business.

CARRIE FABRIS -  Principal  Prior to joining A23 Advisors, Carrie had a successful career in leadership roles for Sales and Account Management teams at companies like Google, Sabre Hospitality, and Travelocity. Working across all sub-verticals and with some of the Travel industries largest brands like American Airlines, Carnival, Dollar Thrifty, IHG, and Kimpton Hotels, she and her teams built strong advertising and merchant relationships that drove mutually beneficial results for all parties involved.

CARRIE FABRIS - Principal

Prior to joining A23 Advisors, Carrie had a successful career in leadership roles for Sales and Account Management teams at companies like Google, Sabre Hospitality, and Travelocity. Working across all sub-verticals and with some of the Travel industries largest brands like American Airlines, Carnival, Dollar Thrifty, IHG, and Kimpton Hotels, she and her teams built strong advertising and merchant relationships that drove mutually beneficial results for all parties involved.

JESS PLUSKOWSKI -  Principal  Jess excels in building powerful customer engagements, leveraging a natural talent to build strong partnerships, develop lasting market propositions and utilize emerging methods to reach new buyers. She began her career with world-renowned brands like LVMH, Calvin Klein, Saks Inc., Shiseido and Vera Wang. She then moved agency side to manage the MIT, Fidelity Investments, ANA, Continental Airlines, Emirates Airlines and Coca-Cola accounts.

JESS PLUSKOWSKI - Principal

Jess excels in building powerful customer engagements, leveraging a natural talent to build strong partnerships, develop lasting market propositions and utilize emerging methods to reach new buyers. She began her career with world-renowned brands like LVMH, Calvin Klein, Saks Inc., Shiseido and Vera Wang. She then moved agency side to manage the MIT, Fidelity Investments, ANA, Continental Airlines, Emirates Airlines and Coca-Cola accounts.

VERONICA BORROWDALE  - Associate  Veronica brings 10+ years of global experience in business strategy and operations, business development & strategic partnerships, and new market entry and innovation, successfully building collaborative high impact relationships, leading cross-functional teams, and implementing growth initiatives, working with start-ups and corporates alike. She has worked as a partner with clients such as Starwood, Carlson Wagonlit Travel, AMEX GBT, Upside, Fendi, and LinkedIn.

VERONICA BORROWDALE - Associate

Veronica brings 10+ years of global experience in business strategy and operations, business development & strategic partnerships, and new market entry and innovation, successfully building collaborative high impact relationships, leading cross-functional teams, and implementing growth initiatives, working with start-ups and corporates alike. She has worked as a partner with clients such as Starwood, Carlson Wagonlit Travel, AMEX GBT, Upside, Fendi, and LinkedIn.

NARISSA LIMPANATHON -  Associate  Narissa is an expert in optimizing digital strategy and e-commerce experiences for clients worldwide. To help her clients drive revenues and meet quarterly targets, Narissa develops multi-faceted business cases detailing long and short-term growth opportunities. She began her career serving software companies and subsequently transitioned into the travel sector serving clients likes LATAM, JetBlue, Atlantis Bahamas, and Thai Airways. Most recently she has been the account manager for large consumer brands such as FIJI Water, Travelpro, Halston Heritage and Haute Hippie.

NARISSA LIMPANATHON - Associate

Narissa is an expert in optimizing digital strategy and e-commerce experiences for clients worldwide. To help her clients drive revenues and meet quarterly targets, Narissa develops multi-faceted business cases detailing long and short-term growth opportunities. She began her career serving software companies and subsequently transitioned into the travel sector serving clients likes LATAM, JetBlue, Atlantis Bahamas, and Thai Airways. Most recently she has been the account manager for large consumer brands such as FIJI Water, Travelpro, Halston Heritage and Haute Hippie.

ARIEL MCNICHOL -  Associate  Ariel is an expert in digital transformation, AI-driven personalization and social video. She began her career as a hands-on Creative Director and UI/UX'er creating innovative, award-winning experiences for companies like Apple, Lucas Arts, Disney, Scientific Learning and The Annenberg Institute. As an entrepreneur, she has co-founded multiple companies including mEgo.com, an internationally popular avatar-based portable profile that grew to millions of users and successful partnerships with global brands including Adidas and the NBA.

ARIEL MCNICHOL - Associate

Ariel is an expert in digital transformation, AI-driven personalization and social video. She began her career as a hands-on Creative Director and UI/UX'er creating innovative, award-winning experiences for companies like Apple, Lucas Arts, Disney, Scientific Learning and The Annenberg Institute. As an entrepreneur, she has co-founded multiple companies including mEgo.com, an internationally popular avatar-based portable profile that grew to millions of users and successful partnerships with global brands including Adidas and the NBA.

CADY WOLF  - Founder / CEO  Prior to founding A23 Advisors, Cady was Senior Vice President of Global Sales and Account Management at Switchfly, a B2B SaaS technology company with global partners in the Travel, Loyalty, and Financial Service industries. She gained experience in the B2C space as Vice President of Partner Marketing for North America at Travelocity where she was responsible for managing the supplier relationships and media sales partnerships for Travelocity’s North American business. Cady’s vast client experience includes working with hundreds of top tier brands in dozens of countries.

CADY WOLF - Founder / CEO

Prior to founding A23 Advisors, Cady was Senior Vice President of Global Sales and Account Management at Switchfly, a B2B SaaS technology company with global partners in the Travel, Loyalty, and Financial Service industries. She gained experience in the B2C space as Vice President of Partner Marketing for North America at Travelocity where she was responsible for managing the supplier relationships and media sales partnerships for Travelocity’s North American business. Cady’s vast client experience includes working with hundreds of top tier brands in dozens of countries.


 

The A23 Advisors team includes our own advisory board, comprised of a few of the smartest people we know.